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29 September 2010

Don't go nuts, keep your balls in place!

Björn Borg launches a new boxer collection for him. As always it's trendy underwear in colourful checks. But the new Björn Borg boxer is not like your ordinary boxer. To show the passion for fashion underwear Björn Borg is launching its own contemporary version of the classic boxer short. As always fit is everything, but this one keeps your beloved jewels in place thanks to the inner support pouch that offers the extra support.


The fit is narrow, but not tight, and is designed to accommodate the wearer’s various movements. Men can finally run again, no coutch potatoes anymore!

The recommended retail price of the Boxer collection is 27,50 Euros. The collection is now available at selected retailers and in the Björn Borg stores.