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Yesterday, on the 11th of October, New Yorker held a special event in Amsterdam for the press. During the day there was a spectacular workshop, the new spring/summer 2012 collection was shown and there were some good surprises!
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Sneak preview of the spring/sumer 2012 collection
Can you guess what the workshop was?
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That´s right, we got an amazing graffiti workshop!
The theme of the day was `New York´ and so everyone had to create an artwork inspired by New York. But first everyone got to practice (which was a good thing as it is definately harder than it looks..)
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After a good time of practicing and learning some insider-tips, everyone created their own artwork.
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Before heading to the New Yorker shop for the second part of the event, we enjoyed some delicious mini hamburgs and fries. Served in these custom made New Yorker packages:
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Transported by bicycle taxi´s, everyone arrived at the New Yorker store, where some more surprises were waiting for the press.
Of course the New York inspired artworks weren´t just made for fun, because a winner was announced.
The lucky winner was Evi from Girlscene, who won a lot of shopping vouchers!
Evi´s artwork
All the other artworksLuckily there were vouchers in all the goodiebags, so everyone got a chance to shop whilst enjoying champagne and brownies. All of this was accompanied by a live performance by Ming.
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We had a fantastic day and want to thank everyone for making this an event we´ll never forget. See you next season!