Few brand experiences stay with you as long as your first pair of British Dr. Martens and that moment is often an important first expression of personal style and identity.
#FIRSTANDFOREVER is the Dr. Martens campaign message that began in A/W-11 and will run through to S/S-12. The S/S-12 campaign imagery is again shot by Gavin Watson and stars Agyness Deyn and Ash Stymest.
THE MICROSITE http://firstandforever.drmartens.co.uk/
The #FIRSTANDFOREVER microsite will continue to engage Dr. Martens fans who will be encouraged to share their ‘first’ experiences which are then plotted on an interactive map which can be shared with their personal social channels. Additionally, more emphasis will be placed on the Dr. Martens ‘Listings’ page.
Launched in November 2011, it offers Dr. Martens fans curated first-time experiences in specific regions to enjoy and communicate about, generating a further level of engagement for the campaign.
