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SISLEY: ‘DON’T DEPEND ON ANYONE’. The slogan of the new camapaign for this summer. Six photos and six mini films, signed by Belgian artist Kurt Stallaert.
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Someone stealing the barber's scissors. Someone painting the walls of their home alone. And, in a time of protests against banks, someone hiding the cash under the proverbial mattress.
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The pictures stand for Sisley's "Independent People" philosophy. Make people aware to have a free personality, and not to depend on anyone. The images of minor paradoxes from commonplace “do it yourself” situations express the invitation to be independent, starting with your daily life.
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The campaign reflects the new Sisley collection for spring summer 2012: the common denominator is a vaguely Seventies atmosphere worked in a melting pot of styles and colours.
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