The new collection of Claudia Sträter isn’t only nice to see, but is also nice to hear! This autumn Claudia Sträter will play with the trend of experience shopping by presenting the new collection in a different way than we know.
By using a RVS pillar, an iPad and a headphone, Claudia Sträter will present the collection in an audio-visual way. At every Claudia Sträter store, customers can listen to the story behind the new collection supported by images of the clothing.
The story will be told by the head designer Ger-Jan de Gilde. He is taking you into the world of the Dutch brand and explains about fabrics, trends and the different themes used in the collection. Altogether 15 head-to-toe looks are presented, including the personal favorites of the design team.
This iPad presentation is exclusively designed for Claudia Sträter and will be available the whole season at the brand stores.
