New fashion store Tamago opened its doors last Sunday. Tamago, Japanese for egg, breaks with the fast rhythm of the fashion world. The store, run by Simon Talsma who is also co-founder of the famous Cobra store in Den Bosch, sells sustainable and modest clothes of Minä Perhonen, Sara Lanzi, Arts & Science, Jane Wheeler and Marcha Hüskes. The store is located on Amsterdam's Spiegelgracht, in the middle of the art district.
