Behind the scenes: Björn loves John

Björn Borg concept stores

Yesterday we invited the press over for breakfast to show them the renewed Björn Borg store in Amsterdam (Kalverstraat 7). Amongst them De Telegraaf, Grazia, Cosmopolitan, blogs and trade press.



The label's vibrant, colourful and daring image immediately comes to mind entering the store: the flickering neon sign outside and the butt chandelier in the window gets your attention, even on a crowded shopping day.
Inside the store you find small baskets to put your new underwear in: it's just like a candy store for adults!


When trying on the amazing sportswear collection you'll discover the peeping holes in the fitting rooms. Make sure to wear your sexy Björn Borg underwear when the neighbours are glancing at you!

New love couple: Björn & John

Forget Kate & Jamie.
Forget prince Albert & Charlene.
There's a new love couple in town: Björn and John.

Last Friday, legendary tennis rivals and best friends Björn Borg and John McEnroe launched their 'Björn loves John' limited edition underwear collection. Over 100 journalists attended the press conference held at Wimbledon park where they rivaled each other in one of the most memorable Grand Slam finals ever held. Now, exactly 30 years later 'Mr. Cool' (Borg) and 'Big Mac' (McEnroe) team up with double designs and part of the proceeds go straight to charity.

Pontoon at Wimbledon park where press conference was organised

Björn Borg laughs when asked whether his or John's underwear will sell best

Models sporting the designs, based on Borg's and McEnroe's tennis outfits in the 70s and 80s

RTL Boulevard's Marloes van der Ploeg interviews Björn Borg. Item will be broadcasted next week

De Telegraaf's Michou Basu asks John McEnroe about Wimbledon's reduced sex appael now Bjorn and John aren't playing anymore

Björn Borg's Arthur van Rongen and De Telegraaf's Michou Basu

Collection available in selected stores from mid August.
More info on BjornlovesJohn.com.

Video of a burglary @ Spa Zuiver

Four girls, armed with a camera, locked themselves up in the laundry room of Spa Zuiver just before closing and experience some wild adventures all dressed in Björn Borg.



In the video the girls wear the new fall/winter 2010 collection of Björn Borg. With this collection Björn Borg goes back to it´s sport roots. The fall/winter 2010 collection is fashionable and sporty, but also very feminine. Sports couture to make you look good!