Edwin Oudshoorn AW10 couture collection

Edwin Oudshoorn presented his AW10 couture collection on the 5th of July in the garden of Musée de la Vie Romantique in Paris.

The Dutch press and clients could admire his new collection on the 17th and 18th of July in a delightful and spacious rooftop apartment on the Amsterdam canals.



Edwin was inspired by a painting of Ary Scheffer, pinging for the heavens. A girl longing for heaven and walking the thin line between life and death.



"In the newspaper I regularly read about girls taking their lives - despite their beauty, talent or popularity - because they had the feeling they were not able to satisfy the expactations of the society", Edwin Oudshoorn says.

Dutch trade press journalist Martine Schlingmann (Fashion United): "Edwin Oudshoorn showed his collection without a show and models, but the presentation was very impressive. It was so beautiful, it's almost shocking". Read her full review on Fashion United and take a look at more pictures by Georgette Koning on Diane Pernet's blog.





Credits photography: Sharon Mor Yosef

Last night: Edwin Oudshoorn at ANTM

In last night´s episode, America´s Next Top Model was shooting in Amsterdam. The first challenge of the aspiring models was located at the famous Red Light District. The girls were challenged to present dresses of Dutch designers Edwin Oudshoorn, Bas Kosters and Jan Taminiau behind the former windows of prostitutes. The challange was even won by the girls who wore Edwin´s garments.

Yvon Jaspers in Edwin Oudshoorn

Last month Yvon Jaspers won the most important Dutch TV-price for her presentation of 'Boer Zoekt Vrouw' (Farmer seeks wife). She looked great in a straw dress of Edwin Oudshoorn's spring/summer 2010 collection.

Opening Fashion Week

Dutch couturier Edwin Oudshoorn opened the Amsterdam Fashion Week on July 18, 2009. As always, his show was a fashion experience in the broadest possible way. After his catwalk show in the historic Haarlem railway station, the visitors were shown around in Haarlem by old buses and a boat. The tour led to Teylers Museum where, in the meantime, his collection pieces where showcased on mannequins.

Oudshoorn's fairytale dresses were inspired by the oldest Dutch museum; Teylers Museum. The exhibition is open until the 16th of August.




Photography: Denis Koval