Exposition 'MÁXIMA, 10 years in The Netherlands'

Do you also wear classy and elegant clothes like Princess Máxima?
Like the clothes from the Claudia Sträter collection?
Join FashionCard and when you spend €150,- you will get a free ticket to this amazing exposition at Paleis het Loo. This campaign is valid until May 31st.

This extraordinary exposition shows the role that Máxima has in the Royal Family, also all the social features she fulfilled for the Dutch society in the last ten years. Princess Máxima always dresses properly for every occasion. Her choice of clothing is fashionable, modern and classic. Some ensembles are shown at the exposition, like her wedding dress from the designer Valentino, particular gala dresses, but also other beautiful creations worn by Máxima.

www.claudiastrater.com

THE Dress by New Yorker

You´ve probably already seen it on the television, the new New Yorker commercial. The spot is shown in 25 countries across Europe on more than 60 channels.



The new spot is about two women who could really not be more different. However, one thing connects them: the desire for chic New Yorker fashion. Somewhere on a ´road to nowhere´ they come together and throw all the rules over board for the perfect outfit.

It is all about this dress


The dress is in stores now! Check out the New Yorker shop in your area at www.newyorker.eu.

New Yorker
Dress for the moment

Press days autumn/ winter 2011/2012

While the summer has only just begun in our country, we are already enjoying the autumn/winter collections in our showroom.

Our press days took place on the 18th and 19th of April.

Here is already a preview of the new collections of Daisy Kroon, United Colors of Benetton, JEREON VanTUYL and Sisley. Of course we also have the collections of TOV Essentials, Scapa, Scapa Sports, Fratelli Rossetti, S.T. Dupont, Clarks, Clarks Originals, Blackstone, Björn Borg and Edwin Oudshoorn presented in our showroom.


Daisy Kroon



Sisley


New Yorker


United Colors Of Benetton


JEROEN VanTUYL

Out now: COLORS 80

COLORS 80



The magazine "that talks about the rest of the world" blends words with pictures in a completely illustrated edition. The eightieth issue of COLORS celebrates the superheroes of our day: men and women, weak or strong, rich or poor, all united by a common wish: the good of people and of the world. "Real people" who do extraordinary things for others, and who, in different ways, contribute to improving society.

For this issue COLORS has met some real-life superheroes, who face the baddies of our everyday world with courage and self-sacrifice: the damaged caused by the collapse of economies and by rampant pollution, the destruction caused by wars, the poverty of ignorance and antrocities.

COLORS 80 is for sale at newsagents, bookshops and in the App Store in four bilingual editions (English, French, Spanish or Korean).

Daisy Kroon, Blue Lodge

HOWEVER.. IT ALL STARTED WITH A FLORAL PATTERN

Blue Lodge the name of Daisy Kroon´s latest collection for Spring/Summer 2011. Inspiration for this collection was the fabric with the floral pattern. Daisy: "I found the print extravagant, certainly not beautiful, yet it became the starting point for my collection".

Her inspiration not only came from the floral pattern but Twin Peaks, a TV-series from the 90s by David Lynch, played a big roll as well. She was also reading Virginia Woolf, add to this the music of Angelo Badalamenti and a spherical, somewhat obscure location. But it could also been her hollidays to Sweden, where she swam in the lake wearing yellow 70s bathing suits. This bathing suit is also in the collection other eyecatchers are a lovely purple dress with big pockets, thight rust-brown trousers and a pair of bermudas that is slim at the waist and flare at the hip.

Credits photography: Pim Top

More information and points of sale are available on the site of Daisy Kroon.

Giant shoes @Fratelli Rossetti press presentation

February 27 Fratelli Rossetti showed her new Autumn/Winter 2011-12 collection in Milan. To tell the story of the new Fratelli Rossetti women´s collection they asked designer and artist Rebecca Moses. She created a world of very stylish girls who revere, admire, fly play, wear and live with and for their shoes.

Look at the girls and the shoes they live in

Rebecca Moses in front of New York

The famous statue in Brussels

Rebecca's illustration of Beijing

Among the many beautiful shoes illustrated is the 'Rebecca', the key model for the winter season, inspired by and dedicated to her.

The 'Rebecca' shoe


The 'Rebecca' shoe, was transformed into a giant shoe by art director Ernesto Mameli. The shoe could be seen in front of the Fratelli Rossetti boutique at the via Montenapaleone in Milan till the 1st of March.

The giant 'Rebecca' shoe in front the boutique in Milan

Benetton goes greener

Thinking green is something a lot of companies do these days but acting accordingly is what the Beneton Group is doing.
In 2011 the Benetton Group will produce six hundred tons of plastic less : this is the green result that Benetton Group will achieve by introducing innovative, lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – in place of the plastic hangers usually used to display garments.

Credits Gustavo Millon/Fabrica
Not only the hangers are getting green also the bags. Since January 2010, customers buying from United Colors of Benetton stores have been taking their purchases home in a craft-white eco-friendly paper shopping bag, processed using water-based inks only, and sourced from an FSC certified paper factory, ensuring products are made using timber from forests that are controlled and managed according to the principles of social and environmental sustainability.

Credits Philip Bone/Fabrica
Making of the liquid wood hangers

For more green information go to the site of Benetton.

Anna Wintour visiting Fratelli Rossetti

The presentation of the new Fall/Winter 2011/12 Fratelli Rossetti collection was held yesterday in New York.

Anna Wintour greeted by Diego Rossetti
Among the guests the director of U.S. Vogue Anna Wintour attended the event at Fifth Avenue, greeted by Diego Rossetti and American designer Rebecca Moses.

Anna Wintour with Rebecca Moses

Diego Rossetti

For more information visit the website of Fratelli Rossetti

Björn Borg Underwear Catwalk Show @RTL Boulevard

Björn Borg catwalk show & afterparty

Last Friday, February the 4th, the international Björn Borg catwalk show took place in the Endemol Studio's. An enormous location for a fantastic show!


Mark Ronson & The Business International performed live during the catwalk show. Suprise of the evening was Boy George coming on stage singing the song `Somebody To Love Me´.


The show was an explosion of color and girls were walking with big bottles of shampoo, guys with big sunglasses and tennis rackets. Stylist of the show Marije Goekoop made sure that the show wasn´t just underwear but a real Björn Borg experience.


After the show the afterparty kicked off! With acts from The Glimmers, Gelazer and Victor Coral it was hard not to dance.



For more information or a preview of the new collections please check the site of Björn Borg.

Credits images: Jeroen Snijders