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Purpose of the competition is Benetton´s search for the new campaign models of the fall/winter 10/11 collection. 20 finalists will go to New York to be photographed by the famous Josh Olins. But that´s not all: the final 100 participants will be published in Benetton´s new book and will receive a shopping spree worth of 200 euros.
It´s not about how you look, but who you are. Show the world your real self.