100 finalists of IT´S MY TIME announced

Today Benetton announced the 100 finalists of its worldwide online casting. They will be featured in Benetton´s new book and each finalist receives a 200 euro shopping spree. From this moment on, every hour, one of the 20 winners will be revealed. They will fly to New York, to be photographed by Josh Olins and star in the new Benetton A/W 10/11 campaign. Let´s all hope that Patricia from the Netherlands and Kevin from Belgium are in the top 20!

IT´S MY TIME: Last chance to participate!

For the past month thousands of people from around the world applied at the online casting of Benetton´s IT´S MY TIME. Don´t hesitate to apply cause today is your last chance before the casting closes. Most popular from the Netherlands is the 16 year old Patricia Nooyen:




Purpose of the competition is Benetton´s search for the new campaign models of the fall/winter 10/11 collection. 20 finalists will go to New York to be photographed by the famous Josh Olins. But that´s not all: the final 100 participants will be published in Benetton´s new book and will receive a shopping spree worth of 200 euros.

It´s not about how you look, but who you are. Show the world your real self.