Sisley opens new concept store Milan

Sisley kicked off Milan Fashion Week early, by opening their new concept store last Tuesday. The special event was attended by Alessandro Benetton, the fashion community, press and public.



The launch of the new Sisley concept store follows the new brand image and website. The new store aims to welcome customers as individuals, each with their own style and personality.




The idea is to enhance displays with a “clear way of presentation” that enables customers to appreciate the looks proposed, and to choose their colour and size quickly and easily. Every detail, each element of the presentation, is designed to convey Sisley's atmosphere of independence, where customers choose according to their own personality.




Another prominent feature is the 24-metre screen that runs across the store windows, with content generated by the blog/magazine Independentpeople.com. This one-of-a-kind installation is created by FABRICA, Benetton Group's communication research centre. With the synchronisation of several projectors, the screen can interact directly with the consumer.






At the opening of the new concept store a preview of the S/S 2012 collection was given during a fashion show. Guests also got a chance to write on the special "Independent Wall" where everyone can leave their thoughts on independence.
And these words will be used as an inspiration for a new series of Sisley T-shirts, so be sure to write something for yourself!




Concept store design: studio Arcabi, Florence.
Sisley screens project overseen by Alfio Pozzoni, Special Projects Director, FABRICA.
Live music from the band All About Kane.

Sisley Store Milan
Piazza San Babila

For further information on Sisley:
Sisley
Independent People
Press info Benetton Group

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Opening Lana Sutra

Last Tuesday, 6th of September, Benetton hosted a triple, simultaneous event in three of their concept stores to launch “Lana Sutra”, created by Erik Ravelo.
Besides hosting three actual events, the opening was also streamed live in the digital shop-window Benetton Live Window.

Take a look at the video to see the opening for yourself.



Erik Ravelo, a Cuban artist is the creative director of Fabrica.
The First of his series “The position of the Tiger” was shown at the Italian Pavilion during the 54th International Art Exhibition of the Venice Biennale.
Because of it´s succes, Benetton chose to display the whole series.
For one week “Lana Sutra” can be seen in Istanbul, Milan and Munich.
And after that it will travel the world to various Benetton stores, so who knows; you might be able to go and see for youself!

“Lana Sutra” is a series of 15 installations which embodies the idea of colour and a wollen thread uniting human kind. The series are a homage to love and dedicated to the desire for an equal and sharing world.



Inspiration for the series was Ravelo´s take on the Kama (= pleasure) Sutra (= a thread which unites). All installations consist of two bodies embracing and covered in woollen threads, uniting them.
The colours of the threads are the same as the colours in United Colors of Benetton Fall-winter collection, which is in stores now.

Next to the the 15 installations “Lana Sutra” has it´s own soundtrack. This was specially composed by Francesco Novara, a musician also working at Fabrica.
Listen (and download) it right now.

Lana Sutra by benetton


“Lana Sutra” can also be seen on the Benetton Facebook and Twitter and a special edition of Colors Magazine named ´Colors Love´ will be dedicated to the differences that are overcome by love.

Check these and our blog to stay updated about “Lana Sutra”!

Sisley Art Project gala exhibition

September 22 the Sisley Art Project was launched during Milan Fashion Week at the Palazzo Bovaroin. Among Alessandro Benetton, Glenn O´Brien (curator of the project) and Thomas Sokolowski (director of the Andy Warhol Museum) a lot of well known people came to admire the 18 customized leather Sisley jackets.


Ronnie Cutrone, Stefano Castronovo, Glenn O'Brien, Alessandro Benetton, Robert Hawkins, Marco Perego, Thomas Sokolowski and Brad Kahlhamer


Joanna Coles - Editor in chief Marie Claire US


Steven Gan - Editor in chief V magazine


Alessandro Benetton & Susan Plagemann - Publisher Vogue US

After the exhibition in Milan the jackets will travel to the Andy Warhol Museum where they will be on exhibit this October, early November the jackets will be auctioned by Christie´s for the benefit of the Andy Warhol Museum.

IT´S MY TIME: live from New York City

Yesterday, the winners of the IT´S MY TIME competition finally got to meet each other in New York's trendy club 'The Top Of The Standard'. The winners, including Dutch girl Patricia and Belgian guy Kevin, drank cocktails and mingled with Benetton founder Alessandro Benetton and bloggers & journalists from different countries. Hopefully they didn´t have too much drinks because today and tomorrow the AW10/11 campaign will be shot by famous photographer Josh Olins. Watch the video below for a sneak preview of the most multicultural happening of the year.