IT´S MY TIME: live from New York City

Yesterday, the winners of the IT´S MY TIME competition finally got to meet each other in New York's trendy club 'The Top Of The Standard'. The winners, including Dutch girl Patricia and Belgian guy Kevin, drank cocktails and mingled with Benetton founder Alessandro Benetton and bloggers & journalists from different countries. Hopefully they didn´t have too much drinks because today and tomorrow the AW10/11 campaign will be shot by famous photographer Josh Olins. Watch the video below for a sneak preview of the most multicultural happening of the year.

100 finalists of IT´S MY TIME announced

Today Benetton announced the 100 finalists of its worldwide online casting. They will be featured in Benetton´s new book and each finalist receives a 200 euro shopping spree. From this moment on, every hour, one of the 20 winners will be revealed. They will fly to New York, to be photographed by Josh Olins and star in the new Benetton A/W 10/11 campaign. Let´s all hope that Patricia from the Netherlands and Kevin from Belgium are in the top 20!