23 October 2009

New Colors Magazine uses "augmented reality"

The new Colors magazine 76, a creation of Fabrica which is Benettons communication center,is all about Teenagers. In Colombia, John decides he wants to live like his idol, the drug baron Pablo Escobar. A group of girls from Johannesburg’s poorest suburbs get ready for the year-end ball, spending everything they have to be queens for a night.

Every minute girls and boys across the globe discover their individuality and start off on the endless path of trying to find oneself. Colors has dedicated its 76th issue to this journey and its varied transformations.

It is also the first time "augmented reality" was used in printed media. When you hold the magazine with the black square in front of your webcam when you visit; it automatically projects a movie on the magazine. This way you can meet the teenagers from the magazine on your screen. Try it by printing out this image...

22 October 2009

Benetton celebrates 40 years of kids fashion

Celebrations at Cinecittà for the 40th anniversary of the collections dedicated to children, with a historic exhibition and a fashion show.

Ponzano, 19 October 2009. The Benetton child celebrates its fortieth birthday in Rome today, at Teatro 10 in Cinecittà, with an event narrating the identity of a brand that introduced children to a new way of dressing, and which, like them, continues to grow and look to the future. opens One Day Shop

Online designer store opens a One Day Shop in collaboration with restaurant Stroom in Rotterdam. You'll find Dutch designer pieces next to French chic (Sessun) and Danish minimalism (Stella Nova, Thelin, Munthe + Simonsen and Best Behavior).

Print out this blog post and you'll get a free drink and 20% off on an item of your choice!

STROOM Rotterdam
Lloydstraat 1
3024 EA Rotterdam

Friday 30 October / 4 PM - 9 PM / free entrance

09 October 2009

JEROEN VanTUYL nominated for Mercedes-Benz Dutch Fashion Awards

Jeroen van Tuyl's label JEROEN VanTUYL is nominated to win the Mercedes-Benz Dutch Fashion Awards. The third edition - also Van Tuyl's third nomination - will take place in The Hague on November 6, 2009.

JEROEN VanTUYL SS2010 collection

Besides various stimulation prizes, the fashion label most likely to succeed on the international market will receive the Mercedes-Benz Dutch Fashion Award, a prize of 25.000 euros handed out by the international jury. Other nominees: Bas Kosters, Sjaak Hullekes, Iris van Herpen and Mada van Gaans.

Copyright images: Peter Stigter