29 July 2011

Björn Borg concept stores

Yesterday we invited the press over for breakfast to show them the renewed Björn Borg store in Amsterdam (Kalverstraat 7). Amongst them De Telegraaf, Grazia, Cosmopolitan, blogs and trade press.

The label's vibrant, colourful and daring image immediately comes to mind entering the store: the flickering neon sign outside and the butt chandelier in the window gets your attention, even on a crowded shopping day.
Inside the store you find small baskets to put your new underwear in: it's just like a candy store for adults!

When trying on the amazing sportswear collection you'll discover the peeping holes in the fitting rooms. Make sure to wear your sexy Björn Borg underwear when the neighbours are glancing at you!

13 July 2011

New issue COLORS81 - Transport

Oil powers 90% of transport, but this resource is running out very quickly. In a not-too-distant future we will no longer be able to fill the tanks of the 140 million cars driven in the United States today, nor shift from one port to another the 100 million freight containers loaded every year onto cargo ships, nor manage to keep in the air the 500,000 people who are presently flying somewhere around the world.

Shocking information we can´t ignore anymore, but what is the solution? COLORS81 is about creative people finding another way to move themselves and others. COLORS81 is not only a magazine about these people and their ideas but can be used as a veritable “user manual” (and survival guide) about how we can all make our own alternative, sustainable means of transport with our own hands.

Like Wu Yulu, a creative Chinese farmer who decided to build a customised vehicle to transport himself and his wife to market. Seated comfortably on his rickshaw, he lets Wu Lao 32 ferry him around.

Wu Lao 32 the robot

But Wu Yulu is not the only one with an ingenious idea, Chen Shengui decided to find his own solution to the transport problem in China, the leading solar panel manufacturing country in the world today. Chen invented the first prototype of a solar energy car. He hopes that, sooner or later, the government will give financial support to this project in a country where more than 500 million vehicles will be on the roads by 2020.

The solar energy car made by Chen Shengui

And like we in Holland know and use for many, many years: the bike. Can be used in many ways and does not need any fuel.

More than 600.000 bikes in Amsterdam


Purchase online at:

or at the Apple Store.

02 July 2011

New love couple: Björn & John

Forget Kate & Jamie.
Forget prince Albert & Charlene.
There's a new love couple in town: Björn and John.

Last Friday, legendary tennis rivals and best friends Björn Borg and John McEnroe launched their 'Björn loves John' limited edition underwear collection. Over 100 journalists attended the press conference held at Wimbledon park where they rivaled each other in one of the most memorable Grand Slam finals ever held. Now, exactly 30 years later 'Mr. Cool' (Borg) and 'Big Mac' (McEnroe) team up with double designs and part of the proceeds go straight to charity.

Pontoon at Wimbledon park where press conference was organised

Björn Borg laughs when asked whether his or John's underwear will sell best

Models sporting the designs, based on Borg's and McEnroe's tennis outfits in the 70s and 80s

RTL Boulevard's Marloes van der Ploeg interviews Björn Borg. Item will be broadcasted next week

De Telegraaf's Michou Basu asks John McEnroe about Wimbledon's reduced sex appael now Bjorn and John aren't playing anymore

Björn Borg's Arthur van Rongen and De Telegraaf's Michou Basu

Collection available in selected stores from mid August.
More info on