10 February 2010

IT´S MY TIME: update

The online casting of Benetton´s "It´s My Time" is already succesful: all around the world people are joining the competition. The winners will be starring as the new campaign models of Benetton´s A/W 10/11 campaign. It´s not only about the looks, it´s about personality, talent, caracter and being unique. Some entries: Danniel from Mexico:

Zenibe from Poland:

Mariana from the U.S.:

Interested? join the online casting.

09 February 2010 sells SATARA

Dutch webshop anticipates to the demand of honestly produced clothes with fair trade label Satara. The collection is designed by AMFI graduates Sofie Claes, Tuija Mantyla and Lotte Biermasz. Inspired by Ghandi´s citation "Be the change you wish to see", Satara aims for the empowerment of Indian women. Poor women are given an opportunity to have financial security. At the same time the consumer is given a possiblity of contribute to a better world. With the use of hand woven Indian Khadi-fabrics and silk mixes, the spring collection breaths optimism, femininity and freedom.

Airy jumpsuits, hotpants, tops and skirts underline the sphere of spring. The color palette mainly consists of pastel- and white tones. The dark blue top and long jumpsuit complete the collection.

S.T.Dupont launches NEPTUNE

The luxurious French accessories label S.T.Dupont launches a new limited edition called NEPTUNE. Inspired by the Roman mythology in which Neptune is the God of Water and the Sea, S.T.Dupont pays tribute to the crucial element of water with this limited edition that embodies waves and serenity in deep blue Chinese placed lacquer. This edition consists of one Ligne 2 lighter, and three Olympio Large pen: fountain pen, roller and ballpoint.

05 February 2010

Blackstone & Boomsma

For their new advertising campaign, Dutch shoe brand Blackstone once again teamed up with photographer Marc de Groot, stylist Jos van Heel and campaign model Arie Boomsma. This season Boomsma wears comfortable and trendy chukkas, with a sophisticated but still powerful appearance. These must-have shoes will be available in six colours of suede and promise to be a summer hit!

01 February 2010

Join 'It's My Time' !

For the new A/W 10/11 campaign, United Colours of Benetton calls up youngsters to join the online casting of 'It's My Time '. The winners will be starring as the campaignmodels.

Boundless, young, authentic and personal. The worldwideweb as THE meetingplace were the candidates will be selected. Using new technologies that extent reality, augmented reality, younsters can upload their own video's and photo's for free. By this way they can express themselves while showing their inspiration and talent. From the eight of february till the thirheenth of march, the worldwide casting will be judged by the internetsociety and a special jury selected by Benetton.

The Colors 76 magazine already experimented with augmented reality. By holding the magazine with the black square in front of your webcam when visiting; it automatically projects a movie on the magazine.

Claudia Stäter show at AIFW

On the closing Sunday of the AIFW, Claudia Sträter showed their fall/winter collection 2010.

The Dutch fashion label showed a strong collection for powerful women. Minor influences from the eigthies did not restrain the modernity of the fabric, shape and colours of the clothing. Highlights of the show were jackets with broad shoulders, skinny pants, cardigans with batarms and pantherprint carrot trousers.

The uniform influence, one of the biggest fall trends, is visible in trenchcoats, cloaks and battle dresses. Colours like black, anthracite, petrol and gold are used in pencilskirts, pants and close-to-the-body dresses. In short: powerful fashion for powerful women.

Credits photography: Peter Stigter

MATTIJS' dress displayed at Maison de Bonneterie

After being chosen as 'Dress of the day' by newspaper Het Parool last Wednesday, Mattijs his golden dress can be admired at the display of department store Maison de Bonneterie.