For the new A/W 10/11 campaign, United Colours of Benetton calls up youngsters to join the online casting of 'It's My Time '. The winners will be starring as the campaignmodels.
Boundless, young, authentic and personal. The worldwideweb as THE meetingplace were the candidates will be selected. Using new technologies that extent reality, augmented reality, younsters can upload their own video's and photo's for free. By this way they can express themselves while showing their inspiration and talent. From the eight of february till the thirheenth of march, the worldwide casting will be judged by the internetsociety and a special jury selected by Benetton.
The Colors 76 magazine already experimented with augmented reality. By holding the magazine with the black square in front of your webcam when visiting www.colorsmagazine.com; it automatically projects a movie on the magazine.
