Just a week after Amsterdam Fashion Week ended, Björn Borg showcased its SS 2010 collection in the industrial setting of the Westerunie. Theme of the night was 'Spread the spirit'. The dress code Colourful was nicely interpreted on the red carpet by the present celebrities and press. Top model Doutzen Kroes opened the fashion show in a smashing red dress, followed by a spectacular stroboscope presentation of the underwear collection.
Doutzen kicked off an amazing and memorable after party by spinning the first record.