01 February 2011
Benetton exclusive participant Facebook Deals
Benetton is among the exclusive participants Facebook has selected for the launch of Facebook Deals in Europe:
A new service which offers access to special promotions and initiatives available from the network of the over-3000 Benetton stores in Italy, Spain, France, Germany and the UK.
This new Facebook function allows smartphone owners who check-in to Facebook Places making direct contact with the Benetton world. Receive the latest news, special events, discounts and promos of United Colors of Benetton, Sisley and Playlife brands.
Anyone who surfs the Internet on their smartphone in the five above-mentioned countries (today there are over 200m people worldwide who surf the Web via mobile phone) can “check in” to their location to let their Facebook friends know where they are. They'll receive a message in real time about the nearest Benetton stores and an invitation for events, special offers and promos. They can share the message with their friends via Facebook.
For the debut of the online service, Benetton has chosen a Charity Deal in favour of Architecture for Humanity, an association which applies design and architecture to social projects.
Go to Facebook to become friends with Benetton and receive the promos, discounts and special events on your smartphone.