Thinking green is something a lot of companies do these days but acting accordingly is what the Beneton Group is doing.
In 2011 the Benetton Group will produce six hundred tons of plastic less : this is the green result that Benetton Group will achieve by introducing innovative, lightweight liquid wood clothes hangers – 100% biodegradable and recyclable – in place of the plastic hangers usually used to display garments.
Credits Gustavo Millon/Fabrica
Not only the hangers are getting green also the bags. Since January 2010, customers buying from United Colors of Benetton stores have been taking their purchases home in a craft-white eco-friendly paper shopping bag, processed using water-based inks only, and sourced from an FSC certified paper factory, ensuring products are made using timber from forests that are controlled and managed according to the principles of social and environmental sustainability.
Credits Philip Bone/Fabrica
Making of the liquid wood hangers
For more green information go to the site of Benetton.