Sisley kicked off Milan Fashion Week early, by opening their new concept store last Tuesday. The special event was attended by Alessandro Benetton, the fashion community, press and public.
The launch of the new Sisley concept store follows the new brand image and website. The new store aims to welcome customers as individuals, each with their own style and personality.
The idea is to enhance displays with a “clear way of presentation” that enables customers to appreciate the looks proposed, and to choose their colour and size quickly and easily. Every detail, each element of the presentation, is designed to convey Sisley's atmosphere of independence, where customers choose according to their own personality.
Another prominent feature is the 24-metre screen that runs across the store windows, with content generated by the blog/magazine Independentpeople.com. This one-of-a-kind installation is created by FABRICA, Benetton Group's communication research centre. With the synchronisation of several projectors, the screen can interact directly with the consumer.
At the opening of the new concept store a preview of the S/S 2012 collection was given during a fashion show. Guests also got a chance to write on the special "Independent Wall" where everyone can leave their thoughts on independence.
And these words will be used as an inspiration for a new series of Sisley T-shirts, so be sure to write something for yourself!
Concept store design: studio Arcabi, Florence.
Sisley screens project overseen by Alfio Pozzoni, Special Projects Director, FABRICA.
Live music from the band All About Kane.
Sisley Store Milan
Piazza San Babila
For further information on Sisley:
Press info Benetton Group