25 January 2012
NOW Antwerp announces : Serafini shoes celebrates its 80th birthday!
This year Serafini celebrates its 80th birthday. In honour of this anniversary a special edition of the inconic FLAT sneaker will be launched during Pitti Uomo.
Serafini is a family business founded in 1932 and has been so for over 4 generations. At the head of the company stands Fabrizio Serafini.
MAD FOR SERAFINI - BEST SHOEMAKERS
Fabrizio Serafini is continuing his artistic partnership with Achim Lippoth, the German photographer behind the campaigns for the last three seasons. In addition to Fabrizio Serafini himself, the communication project for the launch of the new Spring/Summer 2012 collection and the 80th anniversary celebrations features 8 young people. Nine portraits that describe the handcraftsmanship and care that goes into the products, interpreted by ultra-stylish customer-craftsmen proudly working to produce their SERAFINI shoes. This is an ideal common theme that unites fashion, customers and the company using carefully researched language and a strong advertising impact, which is typical of the brand’s communication.