We are proud to present you our newest client: hotel Modez, to be opened in August 2012.
The name `Modez´ is a combination of fashion, design and ArtEZ, the Institute of the Arts in Arnhem. The hotel was designed by architectural firm NEXIT and is situated in Klarendal, Arnhem, which is known as the fashion quarter of the city.
Studio Piet Paris wrote the concept, designed the logo and is responsible for the art direction. Paris asked a number of Dutch fashion designers to design the 20 rooms, many of them studied at the Arnhem Fashion Institute or have a workspace in the city. Besides fashion design, product design also is an important part of the decor of the hotel.
NEXIT has succeeded in creating a contemporary building which hints to the history that characterizes the neighborhood. The hotel consists of a stone front and wooden back building, connected by a glass staircase. Piet Paris asked some established Dutch fashion designers to come up with a concept for a room that informs the visitor about their label. For other rooms he selected designers that work with traditional fashion crafts. "For this project, the art direction is about the balance between the outward manifestations and the intrinsic qualities of fashion design. Hotel Modez relates both to the aesthetic value of fashion and the explanation of the profession." tells Paris.
We will announce the names of the contributing fashion designers in March so keep an eye on our blog for more information and pictures!