05 March 2012
Sisley campaign Summer 2012
SISLEY: ‘DON’T DEPEND ON ANYONE’. The slogan of the new camapaign for this summer. Six photos and six mini films, signed by Belgian artist Kurt Stallaert.
Someone stealing the barber's scissors. Someone painting the walls of their home alone. And, in a time of protests against banks, someone hiding the cash under the proverbial mattress.
The pictures stand for Sisley's "Independent People" philosophy. Make people aware to have a free personality, and not to depend on anyone. The images of minor paradoxes from commonplace “do it yourself” situations express the invitation to be independent, starting with your daily life.
The campaign reflects the new Sisley collection for spring summer 2012: the common denominator is a vaguely Seventies atmosphere worked in a melting pot of styles and colours.
Be independent and visit the blog.