29 July 2011
Björn Borg concept stores
Yesterday we invited the press over for breakfast to show them the renewed Björn Borg store in Amsterdam (Kalverstraat 7). Amongst them De Telegraaf, Grazia, Cosmopolitan, blogs and trade press.
The label's vibrant, colourful and daring image immediately comes to mind entering the store: the flickering neon sign outside and the butt chandelier in the window gets your attention, even on a crowded shopping day.
Inside the store you find small baskets to put your new underwear in: it's just like a candy store for adults!
When trying on the amazing sportswear collection you'll discover the peeping holes in the fitting rooms. Make sure to wear your sexy Björn Borg underwear when the neighbours are glancing at you!