12 October 2011
Press event New Yorker
Yesterday, on the 11th of October, New Yorker held a special event in Amsterdam for the press. During the day there was a spectacular workshop, the new spring/summer 2012 collection was shown and there were some good surprises!
Sneak preview of the spring/sumer 2012 collection
Can you guess what the workshop was?
That´s right, we got an amazing graffiti workshop!
The theme of the day was `New York´ and so everyone had to create an artwork inspired by New York. But first everyone got to practice (which was a good thing as it is definately harder than it looks..)
After a good time of practicing and learning some insider-tips, everyone created their own artwork.
Before heading to the New Yorker shop for the second part of the event, we enjoyed some delicious mini hamburgs and fries. Served in these custom made New Yorker packages:
Transported by bicycle taxi´s, everyone arrived at the New Yorker store, where some more surprises were waiting for the press.
Of course the New York inspired artworks weren´t just made for fun, because a winner was announced.
The lucky winner was Evi from Girlscene, who won a lot of shopping vouchers!
All the other artworks
Luckily there were vouchers in all the goodiebags, so everyone got a chance to shop whilst enjoying champagne and brownies. All of this was accompanied by a live performance by Ming.
We had a fantastic day and want to thank everyone for making this an event we´ll never forget. See you next season!