With its new worldwide communication campaign United Colors of Benetton invites the leaders and citizens of the world to combat the “culture of hatred” and creates the UNHATE Foundation.
Obama and HU Jintao
"Hatred is never appeased by hatred in this world.
By non-hatred alone is hatred appeased." This quote from the Sutta Pitaka sums up the principles inspiring the UNHATE campaign, which Benetton has created with the aim of contrasting the culture of hatred and promoting closeness between peoples, faiths, cultures, and the peaceful understanding of each other's motivations.
Sarkozy and Merkel
The central theme is the kiss, the most universal symbol of love, between world political and religious leaders, such as: Barack Obama and Chinese leader Hu Jintao; Pope Benedict XVI and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo (the most important and moderate centre for Sunni Islamic studies in the world); the Palestinian president Mahmoud Abbas and the Israeli prime minister Benjamin Netanyahu.
Obama and Chavez
These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.
Myung Bak and Jong Il
Abbas and Netanyahu
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Benetton Press Group