Celebrate Fashion

New York, London, Paris, Milan and all those other fashionable cities are hosting the biggest fashion event of the year and the 13th of September Amsterdam will do the same. Vogue Fashion’s Night Out is finally making its debut to our own fashion capital.

VFNO is an event for everyone, participating stores are open late and everywhere you can enjoy extra special events. The best Dutch designers, models, fashion editors and photographers are attending this evening and you can enjoy specially decorated shop windows, exclusive and limited edition products, cocktails and music. Fashion's Night Out is a collaboration between Vogue and high-end retailers and promises to be the fashion event of the year.

A few brands we are representing are participating too:

At the Claudia Sträter store at the P.C. Hooftstraat you can listen to the story behind the new winter collection while enjoying a glass of champagne. To make your visit more glamorous it's possible to let yourself get photographed on the cover of VOGUE by Otto van der Toorn and Roland Reinders. DJ Ishtar will make your visit a lot more cozy and if you can't make a decision about what to buy and how to wear it, is there a whole styling team available to give you advice! Claudia Sträter will certainly fill your hands, because when you make a purchase there's a goodiebag ready for you to come with.

At De Bijenkorf the brand will also be active. Just like in the PC you can let yourself be photographed on the cover of VOGUE. There are mannequins who are showing the latest winter fashion and with headphones through an iPad-pillar you can listen to the story behind the collection. And that all while enjoying a glass of champagne. Finally you will receive, when you spend € 150, - or more on clothing of Claudia Sträter, a special gift.

At the Roberto Botticelli store are real mannequins who will show the beautiful shoes in a very unusual way. Also there’s a DJ who will make the shopping a lot more swinging and you’ll get 10% discount on your purchase.

At De Bijenkorf, the heart of VFNO, you can meet fashion illustrator Piet Paris! He will sign his books and items from his beautiful tableware. You can find him at the 3th floor, at the Home department, from 7 PM.

The only thing you need for this evening is a September issue of the Dutch Vogue and you’re free to go celebrate fashion!

The stores at the P.C. Hoofstraat will be open till 10 PM and De Beijenkorf till 11 PM.

Claudia Sträter
P.C. Hooftstraat 130

Roberto Botticelli
P.C. Hooftstraat 55

De Beijenkorf

Dam 1

New client: hotel Modez

We are proud to present you our newest client: hotel Modez, to be opened in August 2012.



The name `Modez´ is a combination of fashion, design and ArtEZ, the Institute of the Arts in Arnhem. The hotel was designed by architectural firm NEXIT and is situated in Klarendal, Arnhem, which is known as the fashion quarter of the city.

Studio Piet Paris wrote the concept, designed the logo and is responsible for the art direction. Paris asked a number of Dutch fashion designers to design the 20 rooms, many of them studied at the Arnhem Fashion Institute or have a workspace in the city. Besides fashion design, product design also is an important part of the decor of the hotel.

NEXIT has succeeded in creating a contemporary building which hints to the history that characterizes the neighborhood. The hotel consists of a stone front and wooden back building, connected by a glass staircase. Piet Paris asked some established Dutch fashion designers to come up with a concept for a room that informs the visitor about their label. For other rooms he selected designers that work with traditional fashion crafts. "For this project, the art direction is about the balance between the outward manifestations and the intrinsic qualities of fashion design. Hotel Modez relates both to the aesthetic value of fashion and the explanation of the profession." tells Paris.

We will announce the names of the contributing fashion designers in March so keep an eye on our blog for more information and pictures!

Piet Paris tableware

Yesterday Piet Paris launched the tableware collection `Girl Talk´ he designed for Jansen+co. The tableware is a 3D translation of his work and includes cups, saucers, mugs, plates and tea towels. We think it is beautiful and can´t wait to eat and drink using this stylish tableware!

Piet Paris and Anouk Jansen at the launch yesterday evening. Ph: ivna.nl

And as you can see, the new collection is also perfect as a gift. Who wouldn´t love receiving this?











And as you can see, the new collection is also perfect as a gift. Who wouldn´t love receiving this?


Studio Piet Paris for Jansen+co is available at Options, Damrak 49 Amsterdam.

For more information:
Studio Piet Paris
Jansen+co

Book launch: Mode van A tot Z

During Paris Fashion week `Mode van A tot Z´ was presented in Paris at Le Saut Du Loup on Saturday the 1st of October.
The book, written by Georgette Koning and illustrated by Piet Paris, is a fashion alfabet previously published in newspaper Het Parool.

Piet Paris, Bregje Lampe (Het Parool) and Georgette Koning

In `Mode van A tot Z´ Piet Paris drew the essence of 26 fashion concepts such as glamour, elegance and haute couture. Georgette Koning explains these concepts in a witty, sharp way which makes this a fun book to read.

From the A of Accessories to the Z of the dreamy fashion world (zzzz) - everything is covered and each text has its own illustration. The letters not only reinforce the texts, but also stand as illustrations on their own.

To give you an impression of the presentation, we have some pictures of all the fashion journalists from Belgium and Holland that gathered last Saturday. Enjoy!

Piet Paris, Terron Schaefer (Saks Fifth Avenue), Marc Kwakman (Studio Piet Paris)

Lieven Vanparys (Never On Wednesday Communication), John de Greef (Elsevier), Michou Basu (De Telegraaf)

Christel Geelen & Nica Broucke (ELLE Belgium), Terron Schaefer, Piet Paris

Cécile Narinx (Dutch ELLE)

Veerle Windels (De Standaard), Bregje Lampe (Het Parool), Piet Paris, Simone Dernee (Dutch Marie Claire), Michel Bos (Never On Wednesday Communication), Agnes Goyvaerts (De Morgen), Evelien van Veen (De Volkskrant)

Georgette Koning, Esther Coppoolse (Dutch ELLE), Bregje Lampe (Het Parool)

Paul van Mameren (Lecturis publishing), Georgette Koning

Nica Broucke (ELLE Belgium), Piet Paris, Simone Dernee (Dutch Marie Claire), Milou van Rossum (NRC Handelsblad)

The book will be available from Wednesday the 5th of October .

Further information
Authors: Georgette Koning, Piet Paris
ISBN: 978-90-70108-00-7
Price: € 19,95
Publisher: Lecturis Publishing