THIS BLOG CONTAINS EVERYTHING WE THINK YOU SHOULD KNOW ABOUT
19 September 2012
Shhht, listen to Claudia Sträter
The new collection of Claudia Sträter isn’t only nice to see, but is also nice to hear! This autumn Claudia Sträter will play with the trend of experience shopping by presenting the new collection in a different way than we know.
By using a RVS pillar, an iPad and a headphone, Claudia Sträter will present the collection in an audio-visual way. At every Claudia Sträter store, customers can listen to the story behind the new collection supported by images of the clothing.
The story will be told by the head designer Ger-Jan de Gilde. He is taking you into the world of the Dutch brand and explains about fabrics, trends and the different themes used in the collection. Altogether 15 head-to-toe looks are presented, including the personal favorites of the design team.
This iPad presentation is exclusively designed for Claudia Sträter and will be available the whole season at the brand stores.
Never On Wednesday Communication provides fashion and lifestyle companies with state-of-the-art public relation services. Our company was established in 1995 and has offices and showrooms in Amsterdam, the Netherlands, and Antwerp, Belgium. Thanks to our 15 years of fashion and lifestyle PR experience in the Benelux, we have conducted an extensive media and VIP network. Our team provides a dynamic entry point to a whole host of media, journalists, stylists and celebrities.