07 September 2012

Celebrate Fashion

New York, London, Paris, Milan and all those other fashionable cities are hosting the biggest fashion event of the year and the 13th of September Amsterdam will do the same. Vogue Fashion’s Night Out is finally making its debut to our own fashion capital.
VFNO is an event for everyone, participating stores are open late and everywhere you can enjoy extra special events. The best Dutch designers, models, fashion editors and photographers are attending this evening and you can enjoy specially decorated shop windows, exclusive and limited edition products, cocktails and music. Fashion's Night Out is a collaboration between Vogue and high-end retailers and promises to be the fashion event of the year.

A few brands we are representing are participating too:

At the Claudia Sträter store at the P.C. Hooftstraat you can listen to the story behind the new winter collection while enjoying a glass of champagne. To make your visit more glamorous it's possible to let yourself get photographed on the cover of VOGUE by Otto van der Toorn and Roland Reinders. DJ Ishtar will make your visit a lot more cozy and if you can't make a decision about what to buy and how to wear it, is there a whole styling team available to give you advice! Claudia Sträter will certainly fill your hands, because when you make a purchase there's a goodiebag ready for you to come with.
At De Bijenkorf the brand will also be active. Just like in the PC you can let yourself be photographed on the cover of VOGUE. There are mannequins who are showing the latest winter fashion and with headphones through an iPad-pillar you can listen to the story behind the collection. And that all while enjoying a glass of champagne. Finally you will receive, when you spend € 150, - or more on clothing of Claudia Sträter, a special gift.

At the Roberto Botticelli store are real mannequins who will show the beautiful shoes in a very unusual way. Also there’s a DJ who will make the shopping a lot more swinging and you’ll get 10% discount on your purchase.

At De Bijenkorf, the heart of VFNO, you can meet fashion illustrator Piet Paris! He will sign his books and items from his beautiful tableware. You can find him at the 3th floor, at the Home department, from 7 PM.

The only thing you need for this evening is a September issue of the Dutch Vogue and you’re free to go celebrate fashion!

The stores at the P.C. Hoofstraat will be open till 10 PM and De Beijenkorf till 11 PM.
Claudia Sträter
P.C. Hooftstraat 130

Roberto Botticelli
P.C. Hooftstraat 55

De Beijenkorf
Dam 1